It is Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. It's narrated by Simon Sinek and Stephen Shedletzky. The book goes for close to five hours, so it's a nice listen. A long listen.
If you don't know who Simon Sinek is, he was the instigator of Start With Why, which you can view on YouTube. He's also done a short snippet about millennials as well. That will be in the review as well, just for a couple of little insights into Simon. Simon's principles are that we start with "Why" and understand why we do what we do. What we do what we do, and why we do it, doesn't mean that we go to work to make money or save money or anything like that. It's what drives us as people and what we want to achieve and who we want to help and everything along the lines of that sort of environment and mental capacity.
For instance, my "Why" is that I believe there's a gap in the market. That gap is Gen-X brigade. So, that's where I'm driven towards. I want to assist and make sure that they understand how to survive in today's world. That's where my "Why" comes about. It's not driven by money. It's not driven by likes, or how many people read me posts or anything like that, it's just something that I'm driven to do. The outcome of that, I hope is a success both personally and financially.
That's technically what the "Why" is all about.
What this book does, is take you step-by-step through developing your own "Why".
Overall, it structures you in to understand what you do what you do. Then, that process makes it a lot easier for people to buy from you. Today's world, it's changing. In my opinion, we're moving back to a more personal type service. If you understand your "Why", then you can build your avatar with ease and purpose.
Out of 5, this one I'd give about 4.5. It does repeat itself a little bit in some spots, but I think that's done purely to enforce some points along the way. From a listening point of view, Simon's got a very, very good, pleasant voice that makes it easy to listen to. Yeah, if you're stuck in traffic, this one's a good one. Thumbs up. Four and a